- Purpose
The name "Mount Sinai" is of considerable value
to the institution, the Board of Trustees and staff since
it signifies and represents the highest ethical and professional
standards in patient care, teaching and research. Accordingly,
great care must be taken to ensure that Mount Sinai's name
is not used in a manner that compromises those standards or
the integrity of the institution. The purpose of this Policy
is to set forth the circumstances under which Mount Sinai's
name may be used by the institution as well as by members
of the full-time and voluntary professional and administrative
staffs.
- General Rule
Except as provided in this Policy, Mount Sinai's name may
not be used in connection with any transaction or activity
without the approval of the Board of Trustees.
-
Individual Employee or Faculty Activities
Employees and faculty may accurately describe their affiliation
with Mount Sinai in connection with their professional and
institutional activities but otherwise may not use the Mount
Sinai name or authorize its use by any third party or entity.
Without limiting the generality of the foregoing, no employee,
staff member or trustee may use Mount Sinai's name or permit
its use in a manner that would identify Mount Sinai with any
product or any commercial or other activity that would imply
endorsement or support thereof by Mount Sinai.
In all consulting agreements, faculty and employees must
include a provision which restricts the use of Mount Sinai's
name in accordance with this Policy.
-
Publications
The use of Mount Sinai's name in publications shall be
governed by the guidelines detailed below.
- Disclosure or Use of Name by Other Entities Arising
Out of Institutional Relationships With Such Entities:
All research funding, joint venture agreements, affiliation
agreements or any other arrangement where there is a reasonable
probability that Mount Sinai's name might be exploited (such
as in a public or private financing or in an affiliation arrangement
with another institution) shall expressly limit any such potential
use. In instances where entities with which Mount Sinai has
a relationship may be required to disclose the nature of such
relationship to governmental authorities, it shall be the
responsibility of the President of Mount Sinai to ensure to
the extent feasible that any such disclosures are accurate
and appropriate and do not exploit Mount Sinai's name. Where
possible, the use of Mount Sinai's name in such arrangements
shall terminate upon the termination of the relationship with
Mount Sinai.
- Use of Name by Other Entities When Authorized by Mount
Sinai In Other Circumstances
In the event the Board of Trustees approves the use of
Mount Sinai's name by another corporation or entity (either
in the actual corporate name of such corporation or entity
or otherwise), the Board or its designee shall monitor such
use with appropriate diligence to ensure that its name is
not exploited beyond the scope of the original permission.
Permission to use Mount Sinai's name may be given only pursuant
to a written agreement and, unless the Board specifies otherwise,
such agreement must reserve to Mount Sinai the absolute right
to terminate such use at any time and for any reason.
-
Infractions
This Policy will be strictly enforced. Employees and members
of the voluntary staff who violate this Policy will be subject
to disciplinary action including possible dismissal and members
of the Board of Trustees will be subject to removal.
- Questions
Questions concerning this Policy should be directed to
the Department of Public Affairs and Marketing who will advise
the President's office of the inquiry.
